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Man in an ivory knit shirt and blue swim shorts reclining beside a deep-blue cove

BY Men —
The Coastal Edit

Confident resortwear, swimwear and everyday essentials with an easy coastal edge.

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The Coastal Edit brings together swimwear, resort shirts, activewear and easy layers for men. Build a weekend bag around pieces that can go from an early swim to dinner outside, then add a favourite tee or a lightweight jacket for the trip home.

Man in an ivory knit shirt and blue swim shorts beside a deep-blue cove

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The first BY Men collection is in development. Join the list for launch news.

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Swimwear

Start by the water. This is the BY Men edit for swim trunks, board shorts and rash guards, with coastal colours and prints that carry through to the rest of your holiday wardrobe. Add a resort shirt or a tank for the walk back from the beach.

Man in navy drawstring swim shorts by the sea

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The first BY Men pieces for this department are in development.

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T-Shirts & Tanks

The pieces you reach for first. BY Men T-Shirts & Tanks brings together graphic tees, easy tanks and long-sleeve layers. Wear a clean crewneck with everyday shorts, or take a graphic tank poolside with swim trunks and a cap.

Man in a white ribbed tank at a whitewashed coastal villa

Coming Soon

The first BY Men pieces for this department are in development.

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Resort Shirts & Polos

From poolside afternoons to dinner on the terrace, these are the shirts that make packing easy. The edit brings together patterned button-ups and everyday polos. Style them open over a tank, with swim trunks by the water or tucked into relaxed trousers for the evening.

Man wearing a black-and-ivory palm-print resort shirt

Coming Soon

The first BY Men pieces for this department are in development.

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Activewear

BY Men Activewear is for the days you want to move. Look here for performance tops, jerseys and athletic shorts. Pair a jersey with shorts for a training session or throw on a windbreaker when the day takes you outdoors.

Man in a navy performance jersey on a sunlit coastal tennis court

Coming Soon

The first BY Men pieces for this department are in development.

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Hoodies, Sweatshirts & Knitwear

When the temperature drops, add a soft layer. The BY Men edit covers pullover hoodies, crewneck sweatshirts and knit sweaters you can wear over a tee or under a jacket. Pack one for the flight, the drive home or an evening by the water.

Man in a black hoodie on the boardwalk at sunset

Coming Soon

The first BY Men pieces for this department are in development.

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Outerwear

A light jacket earns its spot in the bag. BY Men Outerwear brings together windbreakers, track jackets and bombers you can layer over tees and polos. Take one on the road, wear it into town or keep it close when the coast turns breezy.

Man in a slate-blue windbreaker on a limestone coastal overlook

Coming Soon

The first BY Men pieces for this department are in development.

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Pants & Shorts

Find the pieces that go with what you already wear. BY Men Pants & Shorts brings together relaxed trousers, joggers and everyday shorts. Pair them with a tee for the journey, a polo for town or a resort shirt when you're off the clock.

Man in tailored taupe trousers on limestone steps

Coming Soon

The first BY Men pieces for this department are in development.

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Matching Sets

Coordinated pieces make it easy to get dressed and easier to pack. The BY Men Matching Sets edit pairs tops and bottoms through colour or print. Wear the pieces together for a complete look, or mix them into the rest of your weekend wardrobe.

Man wearing a pale linen shirt and shorts on a terrace

Coming Soon

The first BY Men pieces for this department are in development.

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Accessories

Finish the look with the pieces you actually bring along. The BY Men Accessories edit covers caps, beanies and bags for coastal days and everyday trips. Add a cap to your swim kit, a beanie to your cooler-weather layers or a bag for the weekend.

Canvas bag, sunglasses and a sand-coloured cap on limestone

Coming Soon

The first BY Men pieces for this department are in development.

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Man in a black linen shirt and dark sunglasses on a sunlit dock

Relaxed Confidence.
Vacation Energy.
Off-Duty Style.

BY Men brings the Bikini Yes attitude to the other side of the wardrobe. Think poolside afternoons, slow dinners and easy layers for the trip home.

Man in a linen shirt walking above a deep-blue cove beside sunlit limestone cliffs

Vacation-Ready Essentials

Swim, shirts and easy sets for wherever the coast takes you.

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Complete the Look

A preview of the finishing touches for sunny days and weekends away.

  • Black sunglasses folded on a sunlit stone plinth

    Classic Sunglasses

  • Natural woven hat with a dark navy band

    Woven Resort Hat

  • Cream canvas weekender bag with navy handles

    Canvas Weekender

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